web development

Today, users spend many hours a day on Instagram, and save the content which they find interesting, or they may share it with their friends, which causes the content to be shared among more users, due to the importance of Instagram because of many users who spend time on it, the owners of the site should try to publish the content of their site on this social network which for doing this is necessary to follow some tips.

What is Instagram?

Instagram was created by Kevin Systrom and Mike Krieger, which is actually a popular social network where you can share photos and videos and users can share their favorite content with others through it, on Instagram, content must first be generated and then shared.

What is the meaning of content production on Instagram?

Generating content on Instagram means creating and categorizing information in the form of photos, videos, captions and etc., which can ultimately convey a message to the user.

How to produce content on Instagram and publish site content on it?

1- Selecting an attractive photo:

Imagine that you want to publish content from your site on Instagram which is important to you, for doing this you need to display an attractive image, because at the first the users see this image on your social network, and if they find it attractive, they will be attracted to it.

You should be careful in choosing a photo, for instance, if your site is related to selling products, you can get help from quality images of your products, and if it is related to providing other services, you can choose a photo according to the theme of your site.

Simply put, you should select an image that is related to the topic, so that the user can understand the subject of the content by viewing the image.

Also, one of the most important points in choosing a photo is the size of it, which you should try to choose the right size, photo publishing has two stages, the first step is producing a quality photo and the next one is publishing that photo.

2- Produce different types of content:

Users generally attract to the variety, and if you pay attention to this factor while producing content, you can encourage users to view your other posts, images, videos and GIFs can be used depending on the subject of the site content, one of the most attractive type of content is video, which can show all the dimensions of a product to the users, so that they turn into a real customer, GIF is also very attractive to users and is one of the simple and useful ways to interact with users.

3.Use appropriate hashtags:

Just like when you use keywords in content production, you should use hashtags on Instagram that attract a lot of users to your page, so that users can reach your post by searching for these popular hashtags, to choose the right hashtag, you should pay attention to the content of the site and use the ones according to the subject of this content.

In some cases, it may also be possible for you to use the keyword which you have used on the site, on your Instagram too, and get a lot of visitors to see your content, in the Instagram search section, there is a section called Tags that users can reach the posts related to a particular tag by entering the hashtag they are looking for.

4- Give your Instagram users the opportunity to generate content for you:

Just like interacting with Google and etc., on Instagram, by asking users about their opinion, you can ask them to create content, for example, you can run a contest and choose the person who leaves the best comment below your post, therefore you encourage users to share their opinion with you.

5- Get help from influencers:

Influencers are people who have become famous on Instagram over time and have attracted many users, if you want your content to be seen more, you need to be able to connect a number of influencers, so that you can get high traffic to your website through them.

One of the things that can be done is to provide your products to them for use, so that if they have a good experience while using your product, they will share it with their followers, so that more users will attract to your website.

6- The page should contain related posts:

The site you have definitely contains certain topics, it should be the same on Instagram and all content topics should be related to each other.

7- Check insights regularly:

With the analysis in the insights section, you can help improve your Instagram process and check that whether you publish your posts at the right time or not, to get the best results.

8- Create your content based on your users:

There is a section in insights that shows the age, gender and geographical location of users, all of which can be used to increase the number of views of the content., imagine that you have a site for selling cosmetics, in this case, you can use the information in this section to help produce site content, for example if your users are mostly older people you can bring anti-wrinkle products to satisfy a large number of them.

9- Create motivating content:

People pay a lot of attention to motivating content and if it’s engaging, they will be attracted to it and will look at other contents on your page.

10- Enter the link of your site in the bio page:

Just as you can get help from social network links to get more traffic to your site , you can also use Instagram by mentioning the link of your site in your bio page to make people who are interested more familiar with the site and other contents with just one click, and become more familiar with your website.

11- Do not block your comment:

After publishing content from your site in the form of a post, let users give you their opinion about the content, so you can benefit from users’ opinions, and you can use these comments to help produce future content and get positive feedback from all users.

12- .Do not advertise too much:

In general, users do not like a lot of ads, and if you overuse them, they will get bored with your content and leave your page after a while, so try to produce quality content and never overuse ads.

13- Be up to date:

Instagram is constantly updating, in order to be able to achieve better results on this social network, you should not lag behind its updates, so you should regularly recognize the features that it provides for its users.

14- Create an educational content:

Users are very interested in learning, so if you want to attract more users, you can get help from educational content and by producing this type of content in the form of video, you will increase the visibility of your content and many users will send it to each other.

15- Analyze your competitors:

There are definitely people competing with you in any field of work, so you should analyze them to find out the principles that they use in producing content to be seen more, then you can follow these principles on your Instagram page.

16- Do not produce duplicate content:

As mentioned earlier, you can use your competitors as a role model, but you should be careful not to copy the content, photos and videos in any way, because of intelligent users, so it won’t work and will cause users to leave your site.

17- .Be mysterious:

Users love to guess, so be mysterious, it is better not to reveal all the product and service before its launching and show only a part of it to the user.

Last word:

In general, all social networks have their own principles for publishing content that if you have control over these features, you can make progress. In this article, we have discussed some tips related to publishing content on Instagram.

Source: https://www.dotnek.com/Blog/Web/to-publish-site-content-on-instagram

Youtube: https://youtu.be/vHwZ6K3uShk